About Recent analysis of energy storage investment
While energy storage is already being deployed to support grids across major power markets, new McKinsey analysis suggests investors often underestimate the value of energy storage in their business cases.
While energy storage is already being deployed to support grids across major power markets, new McKinsey analysis suggests investors often underestimate the value of energy storage in their business cases.
The global energy storage market is poised to hit new heights yet again in 2025. Despite policy changes and uncertainty in the world’s two largest markets, the US and China, the sector continues to grow as developers push forward with larger and larger utility-scale projects. Since 2024.
This annual report explores both the contracted and merchant revenue landscapes of energy storage projects across the United States, mapping out viable routes to market and assessing existing investment opportunities. The findings highlight key investment opportunities and offer strategic insights.
The revenue potential of energy storage is often undervalued. Investors could adjust their evaluation approach to get a true estimate—improving profitability and supporting sustainability goals. As the global build-out of renewable energy sources continues at pace, grids are seeing unprecedented.
The Energy Storage Market size is estimated at USD 295 billion in 2025, and is expected to reach USD 465 billion by 2030, at a CAGR of 9.53% during the forecast period (2025-2030). This scale-up rests on falling battery pack prices, policy incentives that reward standalone storage, and a rising.
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6 FAQs about [Recent analysis of energy storage investment]
Do investors underestimate the value of energy storage?
While energy storage is already being deployed to support grids across major power markets, new McKinsey analysis suggests investors often underestimate the value of energy storage in their business cases.
What is the future of energy storage?
Global installed energy storage is on a steep upward trajectory. From just under 0.5 terawatts (TW) in 2024, total capacity is expected to rise ninefold to over 4 TW by 2040, driven by battery energy storage systems (BESS). Last year saw a record-breaking 200 gigawatt-hours (GWh) of new BESS projects coming online, a growth rate of 80%.
How do I evaluate potential revenue streams from energy storage assets?
Evaluating potential revenue streams from flexible assets, such as energy storage systems, is not simple. Investors need to consider the various value pools available to a storage asset, including wholesale, grid services, and capacity markets, as well as the inherent volatility of the prices of each (see sidebar, “Glossary”).
What is the market potential for diurnal energy storage?
Analysts find significant market potential for diurnal energy storage across a variety of scenarios using different cost and performance assumptions for storage, wind, solar photovoltaics (PV), and natural gas.
How can research and development support energy storage technologies?
Research and development funding can also lead to advanced and cost-effective energy storage technologies. They must ensure that storage technologies operate efficiently, retaining and releasing energy as efficiently as possible while minimizing losses.
What drives energy storage project development?
Globally, energy storage project development is increasingly driven by the utility-scale segment, with mandates and targeted auctions driving gigawatt-hour projects in markets like China, Saudi Arabia, South Africa, Australia and Chile.


