Agricultural power storage media coverage

How important is media coverage on digitalization in agriculture?

Given the importance of the mass media for the adoption and diffusion of new technologies, a better understanding of media coverage on the subject is needed. Previous studies have only examined public opinion on agriculture in general (; ) or surveyed individual interest groups on the topic of digitalization in agriculture (; ).

Is energy storage a viable technology for farmers?

The interviews suggest there is no mature technology for energy storage that is economically viable and available to farmers.

Is digitalized agriculture biased towards negative media coverage?

We found no bias in reporting on digitalized agriculture towards negative media coverage; the bad news hypothesis was rejected. In contrast to previous analyses on agricultural and food-related topics such as biotechnology (; ), food safety (), and glyphosate (), positive arguments outweigh negative arguments.

Can multi-level and multi-sector policy integration enable renewable applications in agriculture?

A study in the USA found that multi-level and multi-sector policy integration is important for evolving solar energy application in agriculture . Thus, it could act as an enabler towards renewable applications in agriculture.

Does media influence public opinion on digitalization in agriculture?

Although the role of the media in the formation and reflection of public opinion is widely acknowledged, we found no evidence of studies which have investigated the media coverage of and public opinion on digitalization in agriculture.

How much energy does the agri-food chain consume?

According to the Food and Agriculture Organization (FAO), the agri-food chain systems currently consume 30% of one-third of the world's energy production, with about 70% percent of the energy consumed by transportation, processing, packaging, shipping, storage, and marketing .